Co-founder of WPdots.io

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Unbiased Screpy Review 2024: Use Cases of this SEO Tool

Being an SEO professional requires two key attributes: patience and the right tools. While skills can be learned and honed over time, patience is crucial for managing the inherent stress of the field. Equally important are the tools that enable efficient auditing, decision-making, and implementation without resorting to hours of manual labor.

The market is flooded with numerous SEO tools designed to save hours of work, such as Ahrefs, SEMRush, UberSuggest, Rank Tracker, Screaming Frog, and SerpStat. However, these tools are becoming increasingly expensive. Ahrefs, for instance, has priced itself out of reach for many individuals starting their SEO careers. Even those who can afford it often find the insights provided by the more affordable plans to be insufficient.

Having spent nearly 15 years in the SEO industry, I have experimented with various tools to automate tasks as much as possible. An SEO professional needs to monitor multiple aspects of their projects, including:

  • Checking website traffic
  • Auditing website health
  • Resolving issues within the website and search console
  • Analyzing traffic and user behavior to block unwanted spam
  • Tracking keyword rankings
  • Optimizing existing content
  • Monitoring website uptime
  • Enhancing the use of images and internal links
  • Keeping track of incoming backlinks and disavowing unwanted links
  • Maintaining a good Google Core Web Vitals score

This list is not exhaustive; there are many other responsibilities, particularly when delving into technical SEO and off-page SEO.

In this review, I will discuss Screpy, a tool I initially purchased on AppSumo out of curiosity, which turned out to be a valuable investment. I now use Screpy daily to streamline several tasks and save time. Here’s where Screpy excels:

  • Tracking SERPs in multiple locations on both desktop and mobile
  • Auditing site health, including internal links, duplicate titles, and missing titles
  • Monitoring website uptime
  • Tracking Google Core Web Vitals
  • Adding multiple domains as projects

While Screpy offers even more features, I primarily use it for the tasks listed above.

What is Screpy?

Screpy, as described on their website, is an AI-powered SEO tool. However, the role of AI in this tool is not immediately clear to me, and I suspect “AI-powered” might be more of a marketing buzzword. Regardless of the AI claims, I would best describe Screpy as a comprehensive SEO monitoring tool. It checks keyword rankings, website structure, meta information, uptime, and Google Core Web Vitals. This robust feature set significantly streamlines my workflow and saves me hours each week.

Every Monday, I review all the reports generated by Screpy and use them to make improvements to my pages and website structure. This tool has consistently helped my team and me enhance our rankings across multiple projects.

Initial Discovery and Purchase from AppSumo

I believe I purchased Screpy in 2021 through AppSumo. Initially, my experience was mixed; the tool had several bugs and limitations. It was unresponsive at times, and keyword tracking could take days to update. Disappointed, I reverted to using Ahrefs, which is unparalleled in its comprehensive features, especially since I had the privilege of working with companies that could afford it.

Despite Ahrefs’ dominance, I found Screpy to be superior in one key area: keyword tracking. Screpy’s performance in this regard is notably better.

Two years later, I decided to give Screpy another try. Logging back in after such a long hiatus; I was pleasantly surprised by the numerous feature additions and improvements. Screpy had evolved into a far more reliable and efficient tool.

Now, Screpy is an indispensable part of my SEO toolkit, alongside UberSuggest and NeuronWriter.

Key Features of Screpy

  1. Tracking SERPs in Multiple Locations

Keyword rank tracking is the feature I use most in Screpy. To track keywords, you need to add them manually, and Screpy allows you to specify the country for localized Google rankings. It also tracks rankings for both desktop and mobile devices separately.

Adding keywords manually is preferable to automatically detecting a long list of keywords, as tools like Ahrefs do. While automatic detection can be useful, manual input prevents distractions from irrelevant keywords.

My process involves researching keywords before writing a post and then using Google Search Console to track the URL after publication. I extract search queries from the Search Console, check their search volumes via UberSuggest, and add relevant keywords to Screpy for ranking tracking.

  1. Site Health Auditing (Internal Links, Duplicate/Missing Titles)

As a website grows, keeping track of all its pages and links becomes increasingly challenging. Screpy simplifies this task by running a site crawler to perform quick audits. It monitors key on-page factors and alerts you to any issues.

Fixing these issues can provide quick wins in on-page SEO, helping improve your website’s performance and search rankings.

  1. Website Uptime Monitoring

While monitoring a website’s uptime isn’t traditionally an SEO’s responsibility, minimal downtime can significantly impact keyword rankings. Losing rankings due to downtime makes recovery difficult, so tracking uptime frequently is essential.

I use Screpy to monitor uptime for my own, and client projects every five minutes. Screpy not only tracks uptime but also tests the response time of the pages you’re monitoring. Both metrics are crucial and conveniently displayed.

  1. Google Core Web Vitals Tracking

Similar to downtime, slow load times can undermine your SEO efforts. Ensuring your website performs well on Google Core Web Vitals is essential for maintaining rankings and providing a good user experience.

I host my projects on my own hosting company, HostWP.io – LiteSpeed Enterprise Managed WordPress hosting, ensuring excellent uptime and performance. Despite good hosting, structural issues like large images, excessive scripts, and unoptimized pages can still slow down your site.

Google Core Web Vitals are critical for ranking and user experience. Screpy effectively checks individual page scores, offering a convenient alternative to the Search Engine Console’s Core Web Vitals.

  1. Adding Multiple Domains

Screpy’s dashboard organization is a standout feature. While the UI isn’t the most modern, it’s highly functional and user-friendly. Key options are just two clicks away and not buried in menus.

The best part is how Screpy organizes all projects, providing an overview before diving into individual project reports. This organization allows for efficient decision-making and project management.

Benefits of Using Screpy

Time-Saving Aspects

One of the primary benefits of using Screpy is the significant amount of time it saves. By automating various SEO tasks, Screpy allows me to focus on strategic decision-making rather than getting bogged down in manual processes. 

For instance, the keyword rank tracking feature eliminates the need to check rankings manually for multiple locations and devices. Similarly, the site health auditing function quickly identifies issues like broken links, duplicate titles, and missing meta descriptions, which would otherwise require extensive manual checks.

Automation of Routine Tasks

Screpy excels at automating routine SEO tasks, which enhances efficiency and accuracy. The tool continuously monitors key metrics such as website uptime and Google Core Web Vitals, providing real-time alerts and detailed reports. This automation ensures that I am always aware of my website’s performance and can promptly address any issues. Additionally, the automated crawler audits the website’s internal structure, ensuring that on-page SEO elements are optimized without the need for constant manual intervention.

Cost-Effectiveness Compared to Other Tools

I bought Screpy’s LTD from AppSumo, at the time of writing this review, it is still available starting at just $49.

In terms of cost-effectiveness, Screpy stands out from many other popular SEO tools. While comprehensive tools like Ahrefs and SEMRush offer a wide range of features, they come with hefty price tags that can be prohibitive for individuals and small businesses. 

Screpy, on the other hand, provides essential SEO functionalities at a fraction of the cost, starting at just $2.5/month. This affordability does not come at the expense of quality; Screpy offers reliable and accurate data, making it a valuable tool for those looking to optimize their SEO efforts without breaking the bank.

Conclusion

If you are an SEO professional on a limited budget, I highly recommend adding Screpy to your list of tools. Securing its lifetime deal while it lasts is a smart move, as it offers substantial long-term value. Screpy provides valuable insights into your projects, significantly streamlining your workflow and saving you a considerable amount of time. Its comprehensive feature set, combined with its cost-effectiveness, makes it an indispensable tool for any SEO toolkit.